Resilience in the face of COVID-19: How design and marketing have adapted for success

Updated: Dec 13, 2020

COVID-19 has disturbed our markets and asked for adaptation to the new circumstances.

Join us and learn how Brokat Studio as a smaller creative design-house built success by changing their approach to the market whilst maintaining their focus on supporting brands and letting them stand out. Planet Innovation earned its marks by combining design with integrated commercialisation and manufacturing which improves speed to market. They demonstrated these attributes by recently winning a global manufacturing contract for decontamination products used worldwide for infectious disease control. Hear how an innovative digital cinema company and manufacturer of broadcast and cinema hardware, Black Magic, succeeded to obtain a prestigious USA design award by combining design and knowledge of materials using a composite of polycarbonate and carbon fibres.

Date/Time: Wednesday, 10th February 2021, 12:15 pm to 2 pm.

Register Now!


12:15 pm to 12.20 pm Welcome

Lynley Crawford, Event Coordinator, SPE: A-NZ Section

12:20 pm to 12:45 pm

Design supporting brands

Katja Smitz, Business Development Manager, Brokat Studio, Banyo, QLD

12:45 pm to 13:10 pm

Design, Commercialisation and Manufacturing, an enviable combination of strengths in design

Eric Baessler, Manufacturing Manager, Planet Innovation, Box Hill, VIC (invited)

13:10 pm to 13:35 pm

Creating the Pocket Cinema Camera - Combining Design and Materials Knowledge

Terry Frechette, Director of Marketing, Black Magic Design, Boston, USA (invited)

13:35 pm to 13:55 pm

Panel Discussion with Katja Smitz, Eric Baessler, Terry Frechette and Lynley Crawford as moderator

13.55 pm to 14.00 pm

SPE announcements

Han Michel, President, SPE: A-NZ Section, Corlette, NSW

For more information contact Han Michel by email: or

mobile: 0416 168 255

5 views0 comments

Recent Posts

See All

3D Printing Innovation in Packaging

The SPE: A-NZ Section has received a request by TCL Hofmann to publish information about their upcoming 3D printing Webinar with their new principal Stratasys. Stratasys is a globally operating compan

  • LinkedIn - Black Circle

© 2020 by SPE: A-NZ