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Resilience in the face of COVID-19: How design and marketing have adapted for success

Updated: Feb 4, 2021

COVID-19 has disturbed our markets and asked for adaptation to the new circumstances.

Join us for a short introduction by Impact International which extrusion company of polymers and other materials has bought woods in Australia for their carbon sequestration (a first in the polymer converting industry in Australia?).

This introduction will be followed by our familiar organisation of our webinars and learn how Brokat Studio as a smaller creative design-house built success by changing their approach to the market whilst maintaining their focus on supporting brands and letting them stand out. Cube Industrial Design forged its way into the design market with the design of the exterior for Victa Vortex Lawnmower. They are innovative designers working with home appliances, sporting goods, electronic equipment, packaging and healthcare with several international patents granted on behalf of their clients. They have also won awards including the Australian Design Award of the Year, Red Dot (Germany) and Good Design Award (USA), Black Magic, succeeded to obtain a prestigious USA design award by combining design and knowledge of materials using a composite of polycarbonate and carbon fibres.


Date/Time: Wednesday, 10th February 2021, 12 pm to 2 pm.



12:00 pm to 12:05 pm


Lynley Crawford, Event Coordinator, SPE: A-NZ Section

12:05 pm to 12.20 pm

Introduction on carbon sequestration by a polymer converter in Australia

Aleks Lajovic, Impact International, Smithfield, NSW

12:20 pm to 12:45 pm

Design supporting brands

Ron Pennekamp, Director, Brokat Studio, Banyo, QLD

12:45 pm to 13:10 pm

Innovation in design and bringing new products from concept to mass production

Graeme MacDonald, Director, Cube Industrial Design, Watsons Bay, NSW

13:10 pm to 13:35 pm

Creating the Pocket Cinema Camera - combining design and materials knowledge

Michael Cornish, Product Design Engineering Manager, Port Melbourne, VIC

13:35 pm to 13:55 pm

Panel Discussion with Ron Pennekamp, Graeme MacDonald, Michael Cornish and Lynley Crawford as moderator

13.55 pm to 14.00 pm

SPE announcements

Han Michel, President, SPE: A-NZ Section, Corlette, NSW

For more information contact Han Michel by email: or

mobile: 0416 168 255

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